This is Jean-Paul Baudecroux, the President of the NRJ group, which says: "Bolloré has made an excellent case by buying Virgin 17." Yannick Bolloré, Director General of the pole media group from his father, think exactly the same thing. By purchasing, for 70 million euros, Virgin 17 to the Lagardère Group, the Bolloré group indeed put the hand on a second free channel on digital terrestrial television (DTT). After the launch of Live 8 at the time of the creation of the TNT, in March 2005, Bolloré reaffirms more than ever its ambitions in the field of audiovisual. Since yesterday, Virgin 17 died and Direct Star has emerged. "This acquisition allows us to identify strong synergies in production and acquisition of programs." "We will also have an advertising offer more diverse and powerful", said Yannick Bolloré. The budget of the chain will be 25 million euros per year and the balance is targeted for 2012.
As Virgin 17, Direct Star will be a string music dominant. Its agreement with the Conseil supérieur de l'audiovisuel (CSA) requires it in effect to provide 75 of music programs on its antenna, either in the form of clips, concerts or, more generally, of programs for theme music. Such a convention made it impossible to hold, according to the Lagardère Group profitability bet. Bolloré is not betting. "Music will be more important than on Virgin 17," stated Yannick Bolloré, who wants to live Starune "contemporary" string. "". The way to address the music will be different, said Christophe Sabot, Director of the channel programs. We will resume the production of concerts, carry out portraits on musical groups. Can no longer make music as before on TV. "Understand that the era of the valves to clips is indeed complete, more than expired by the burst of video sharing sites. Program also string, series, movies. "I don't know what is the potential of Direct Star", says Christophe Sabot, which is passed by NRJ and Lagardère groups and who was the architect of the change of name of Europe 2 in Virgin. "1.1 it is already." It must be understood that it is on the launch of a new channel of TNT.
"A remedy of PAF.
Nevertheless, Direct Star intends to request an amendment of the convention. "We are continuing the discussions on the application of modernization of the convention by Lagardère to the APF, by the end of the year", said Yannick Bolloré. More than five years after the launch of the TNT, found that strings that succeed best are minigénéralistes, TMC and W9 in head. The prospect of a change in is, already, allowed very carefully by the competition, starting by the NRJ group. "If the Higher Council of the audiovisual an evolution of the grid, after allowing a shareholder change, a change of name, it would be completely illegal and it would be very serious for the industry of music", said Jean-Paul Baudecroux, presentation of the results of his group. It threatens already appealed "to all the actors in the PAF.
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