In the aftermath of the emergency area year 2009, where the new vehicle sales plunged 21, returning to the levels of the period 1981-1982, car manufacturers, which are found today at the Cobo Center for the traditional Detroit show, believe that they cannot fall below.
Like last year, where their spending in the booths were amputees by 50, the 2010 Edition will be again placed under the sign of the economies. Finished the expensive cars concepts, the smoke and the luxurious booths at several floors. Only will be preferred this week models 100 electric or plug-in hybrid on sector, some grouped into an "Electric Avenue", common part of fortune brands that no longer have the means to afford a booth.
Renewal of the fleet
If the year that opens promises an improvement, in the wake of the last three months of 2009, it will be any relative. Ford table on a North American market of the order of 12.3 million units, or 4 million vehicles less than on the eve of the crisis. Toyota, now number two on the local market, expects him also resumed buying, with a beginning of improvement of economic conditions. Chrysler is not not more enthusiastic, referring to total sales of 10.8 million sedans and "light trucks". Pending the first models developed in common with its new Fiat shareholder, the group will nothing particularly new to Detroit, and does not intend to throw the money. First global automotive OEM, German Bosch betting on a total volume of 11 million new cars in the United States this year. While the Center for Automotive Research, based in Michigan, a forecast of 12.4 million cars, justified by the need for renewal of the fleet and the improvement of access to credit. Remains whether if major manufacturers will be able to balance their industrial and commercial operations on databases also modest.
Beyond the historically low volumes, the 2009 vintage translated a new deal, or even rupture. The number of vehicles scrapped within twelve months (14 million) will be exceeded that of new deliveries, according to the Earth Policy Institute, bringing traffic to 246 million vehicles Park, against a record 250 million. A very unusual phenomenon of decay in the land of the "highways", the pickup and the pumps at gasoline at every street corner. Another tremor in size: the share of sales made by different manufacturers Asian (Japanese and Korean) is now higher than that of the three Americans, 47.4 per cent, against 44.2. The never-seen in the country of Uncle Sam and the Jeep. The reasons: on one side of the balance, the inexorable collapse of GM and Chrysler. On the other, the commercial conquest of Korean Group Hyundai-Kia, one of the few to take advantage of the crisis by winning market share.
At the giving of trouble to the Japanese, first place at the Nissan-Infiniti group, that Hyundai will delight this year instead of number six on the U.S. market.
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